Archive for the ‘Writing for the web’ Category

Always stay motivated

Job-seekers must look for ways to stay motivated

Developing a website keeps job-seekers focused on next steps. 

Job-seekers cannot allow themselves to become depressed, even though being depressed over losing your job is practically inevitable. Working on a website keeps job-seekers focused on what they need to do next, instead of the plethora of negative thoughts that can invade your life when you aren’t working. The same is true for people who have jobs they don’t particularly enjoy.

Imagine having a website that displays your finer points, and tells your story in a compelling way. You cannot distinguish yourself on a resume the way you can with a website. Potential employers can instantly see your strengths when they see your website. At the very least, make sure you have an excellent LinkedIn profile. I can help you with this.

Let me help you avoid the pitfalls.

I learned how to navigate unemployment  and once I figured it out, I got hired by a great company. Using my method, I helped my son start a great career, and saved him from unemployment. I have so many friends who are unemployed, and want to help all of them.

My mission. 

My mission is to help people who are talented, experienced, and have services get jobs or start businesses. I have seen with my own eyes what can be done with business cards, a website, and a good flyer.

First steps – to tackle in any order.

  1. Come up with a domain name – something that’s descriptive of your service. NOT
  2. Decide what your services are / write them down
  3. Write down your rates (Ok to make it up)
  4. Get business cards – first 500 are free, just pay for shipping at Vista Prints

You need a marketing strategy.

Whether you have a list of people you can send the link out to, or you will be cold calling potential new employers and clients – a website allows you to clearly represent who you are; it makes you look accomplished and professional.

Equally important reason to have a website.

In addition to using a website to look professional to others, your website will help you stay focused on so many levels. Your own website is a place to brainstorm  your movement and progress. It is difficult to stand out from the crowd with a resume alone – in my next blog, I will write a list of why job seekers and also people with jobs need websites.

Don’t hesitate to write to me if you would like my help. email me

everything they need.

Use technology and social media to let future employers, customers and clients know that you have everything they need.

Someone I know recently posted on Facebook her dismay at the very idea that people were now expected to create their personal brand. My friend is retired and had a tremendous career in journalism – a woman pioneer in a man’s field – so I was surprised that she didn’t know how important it is to be able to create your own brand. For whom is this important? Anyone looking for work.

I recently started a new job. After applying for at least a hundred jobs that I was highly qualified for, I was surprised (and thrilled) that this new company hired me. Once I’d gotten through the learning curve and felt comfortable enough, I asked why they hired me. I already knew they had received at least a hundred resumes for my position; I wanted to know what made them pick me out of the crowd.

I asked the person who was training me, “did they hire me because I know Sharepoint” (the portal that the company uses so we can all work from home, which is not intuitive!)

She quickly said “Oh no – it was not just because of Sharepoint, it was the whole package.” And this reinforced my belief that people who are looking for work need to create their own brand, using social media and a website, to let potential employers, clients, and customers know what they bring to the table.

The Whole Package

Here are three ways to let people you want to work for know that you have everything they are looking for.

1. Having a website lets people know that you are tech savvy, that you understand technology, SEO, graphics, and what is important to you. Let people know that you are a creative problem solver

2. Your profile on LinkedIn subs as the greatest resume ever. LinkedIn provides a tremendous platform to show off what you’re good at. Let people know that you are a creative problem solver

3. Lots of people say they are proficient with MS Office Suite but with online resources, you have the opportunity to show what you are good at, from impressive Powerpoint Presentations® to brochures and flyers to production schedules. Show potential employers that you are a creative problem solver! L

Are you doing everything possible to show potential employers what you can do for them? 

Are you using all the electronic resources available when you search for work?

Are you using all the electronic resources available when you search for work?

This is the first of a series of somewhat random tips about looking for work.

Looking for work is a reality for so many people nowadays – and a constant activity for freelancers. Nothing cries out for a system and a checklist more than this exhausting and repetitive activity. A written process helps you remember things you wouldn’t think you’d forget to do in a million years, which you are likely to forget when you are exhausted or feel like you are spinning your wheels.

Missing simple steps can mean the difference between getting an interview and getting your resume tossed in the trash. Spellcheck, for example, needs to be on the checklist; I recommend spellchecking at least twice.

Use Spellcheck Advanced Features

It is astonishing how often people forget to spellcheck their cover letters, especially when a mistake is almost always a fatal flaw. You are never facing a deadline so critical you don’t have time to spellcheck one last time. And don’t just spellcheck – use the advanced features to get the most out of the spellchecker.

Consider adding this final step to your Quality Assurance process: reset the spellchecker to “Recheck Document” –  possibly an excessive step – but one that will likely deliver the results you want: error-free documents.

Error-free documents depend on good systems

Error-free documents depend on good systems

Familiarize yourself with the spellchecker advanced setting. Whether you are preparing a hundred-page manuscript or a one-page resume, you can follow the same quality control steps to ensure error-free documents.

Check back soon for more great information and tips for freelance writers and bloggers.

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Never underestimate the importance of social networking to build you business

Never underestimate the importance of social networking to build you business

So excited to see all the new subscribers – I’m still working on my ebook, but it will be available soon.


  • How can blogging help my business
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Website launch in the works.

Website launch in the works.

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Future blog topics include:

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