Archive for the ‘Marketing’ Category

Jobseekers need to take control of their online presence

Make an excellent impression on potential employers with your online presence.

My client Cody’s Keyboard Club has a full-time job, eight private students, and the opportunity to start a before- and after-school program less than two months from the launch of his website. Cody ramped up this quickly because he had a well developed idea, a good message, and a strong email list.

If you are looking for work – whether you are looking for a job or looking for clients – can help you spread the word to people who are looking for what you do.

Do not believe the naysayers

Do not accept the perspective that says there’s too much competition or worse “somebody’s already doing that.” Stand out from the crowd with a good website, online profile, and a social media strategy that informs a target audience about your array of services.

Social media is here to stay

Regardless of what job-seekers think of social media personally, to succeed in today’s marketplace, resumes based on the old-fashioned paper resume concepts are just not enough. Whether you are looking for a job or looking for clients, online resources let you tell your whole story – not just where you worked and what you did. The depth of a website allows you to demonstrate who you are, what you do, what you bring to the table, and other pertinent information. Potential employers will have an excellent impression of you if their first exposure is an engaging website and LinkedIn profile.

Do you know how to highlight your results and successes using multimedia? Do you make an excellent impression on potential employers who type your name in a search engine?


everything they need.

Use technology and social media to let future employers, customers and clients know that you have everything they need.

Someone I know recently posted on Facebook her dismay at the very idea that people were now expected to create their personal brand. My friend is retired and had a tremendous career in journalism – a woman pioneer in a man’s field – so I was surprised that she didn’t know how important it is to be able to create your own brand. For whom is this important? Anyone looking for work.

I recently started a new job. After applying for at least a hundred jobs that I was highly qualified for, I was surprised (and thrilled) that this new company hired me. Once I’d gotten through the learning curve and felt comfortable enough, I asked why they hired me. I already knew they had received at least a hundred resumes for my position; I wanted to know what made them pick me out of the crowd.

I asked the person who was training me, “did they hire me because I know Sharepoint” (the portal that the company uses so we can all work from home, which is not intuitive!)

She quickly said “Oh no – it was not just because of Sharepoint, it was the whole package.” And this reinforced my belief that people who are looking for work need to create their own brand, using social media and a website, to let potential employers, clients, and customers know what they bring to the table.

The Whole Package

Here are three ways to let people you want to work for know that you have everything they are looking for.

1. Having a website lets people know that you are tech savvy, that you understand technology, SEO, graphics, and what is important to you. Let people know that you are a creative problem solver

2. Your profile on LinkedIn subs as the greatest resume ever. LinkedIn provides a tremendous platform to show off what you’re good at. Let people know that you are a creative problem solver

3. Lots of people say they are proficient with MS Office Suite but with online resources, you have the opportunity to show what you are good at, from impressive Powerpoint Presentations® to brochures and flyers to production schedules. Show potential employers that you are a creative problem solver! L

Are you doing everything possible to show potential employers what you can do for them? 

Website launch in the works.

Website launch in the works.

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Future blog topics include:

  • How to start a business as a webdeveloper, webwriter, or copy editor
  • Tips for freelance writers and editors
  • The nuances of editing
  • SEO writing
  • What to tell your clients
  • How to develop a warm line
  • Grammar tips
  • Home-based busimesses
  • Online education
  • Web development
  • HTML and CSS for novices
  • Much more…
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