Archive for the ‘Home based businesses’ Category

everything they need.

Use technology and social media to let future employers, customers and clients know that you have everything they need.

Someone I know recently posted on Facebook her dismay at the very idea that people were now expected to create their personal brand. My friend is retired and had a tremendous career in journalism – a woman pioneer in a man’s field – so I was surprised that she didn’t know how important it is to be able to create your own brand. For whom is this important? Anyone looking for work.

I recently started a new job. After applying for at least a hundred jobs that I was highly qualified for, I was surprised (and thrilled) that this new company hired me. Once I’d gotten through the learning curve and felt comfortable enough, I asked why they hired me. I already knew they had received at least a hundred resumes for my position; I wanted to know what made them pick me out of the crowd.

I asked the person who was training me, “did they hire me because I know Sharepoint” (the portal that the company uses so we can all work from home, which is not intuitive!)

She quickly said “Oh no – it was not just because of Sharepoint, it was the whole package.” And this reinforced my belief that people who are looking for work need to create their own brand, using social media and a website, to let potential employers, clients, and customers know what they bring to the table.

The Whole Package

Here are three ways to let people you want to work for know that you have everything they are looking for.

1. Having a website lets people know that you are tech savvy, that you understand technology, SEO, graphics, and what is important to you. Let people know that you are a creative problem solver

2. Your profile on LinkedIn subs as the greatest resume ever. LinkedIn provides a tremendous platform to show off what you’re good at. Let people know that you are a creative problem solver

3. Lots of people say they are proficient with MS Office Suite but with online resources, you have the opportunity to show what you are good at, from impressive Powerpoint Presentations® to brochures and flyers to production schedules. Show potential employers that you are a creative problem solver! L

Are you doing everything possible to show potential employers what you can do for them? 

Are you using all the electronic resources available when you search for work?

Are you using all the electronic resources available when you search for work?

This is the first of a series of somewhat random tips about looking for work.

Looking for work is a reality for so many people nowadays – and a constant activity for freelancers. Nothing cries out for a system and a checklist more than this exhausting and repetitive activity. A written process helps you remember things you wouldn’t think you’d forget to do in a million years, which you are likely to forget when you are exhausted or feel like you are spinning your wheels.

Missing simple steps can mean the difference between getting an interview and getting your resume tossed in the trash. Spellcheck, for example, needs to be on the checklist; I recommend spellchecking at least twice.

Use Spellcheck Advanced Features

It is astonishing how often people forget to spellcheck their cover letters, especially when a mistake is almost always a fatal flaw. You are never facing a deadline so critical you don’t have time to spellcheck one last time. And don’t just spellcheck – use the advanced features to get the most out of the spellchecker.

Consider adding this final step to your Quality Assurance process: reset the spellchecker to “Recheck Document” –  possibly an excessive step – but one that will likely deliver the results you want: error-free documents.

Error-free documents depend on good systems

Error-free documents depend on good systems

Familiarize yourself with the spellchecker advanced setting. Whether you are preparing a hundred-page manuscript or a one-page resume, you can follow the same quality control steps to ensure error-free documents.

Check back soon for more great information and tips for freelance writers and bloggers.

Send me an email to receive my new ebook packed with great information for freelance editors and bloggers.

Never underestimate the importance of social networking to build you business

Never underestimate the importance of social networking to build you business

So excited to see all the new subscribers – I’m still working on my ebook, but it will be available soon.


  • How can blogging help my business
  • What should I blog about
  • How much do bloggers charge
  • How to start a blogging business
  • What you need to know about social networking to start a blogging business
  • What you need to know about social networking to start any business
  • Online marketing


Website launch in the works.

Website launch in the works.

Thank you everybody who’s signed up for subscriptions!

Future blog topics include:

  • How to start a business as a webdeveloper, webwriter, or copy editor
  • Tips for freelance writers and editors
  • The nuances of editing
  • SEO writing
  • What to tell your clients
  • How to develop a warm line
  • Grammar tips
  • Home-based busimesses
  • Online education
  • Web development
  • HTML and CSS for novices
  • Much more…
business collaboration

Where can you find the support you need when job searching or starting a business?

Nowadays, many editors, web designers, graphic artists, writers, social media writers and marketers find it necessary to start their own freelance businesses.

Networking and collaboration are essential elements of starting a business. Since freelancers don’t work in an office where we can brainstorm with coworkers, it is important to have other professionals who will share their knowledge, offer their support, and collaborate.

There are many ways to look for work and get support – searching Craigslist for telecommute jobs is one way, joining existing groups, is another. There are many groups that have services and networking opportunities  for business owners, such as  Chamber of Commerce and Toastmasters. Most cities have networking groups,  Le Tip and other similar groups of people who meet to exchange business contacts and tips.

Another tremendous networking resource is LinkedIn, which is basically Facebook for business. LinkedIn has discussion groups that cover almost any topic, and you can start your own if you have the inclination. There are ongoing webinars about how to maximize the use of LinkedIn for finding jobs and clients.

Tip of the day: If you feel stuck in your job search or starting your business, reach out and talk to other business people about your vision and goals. Whether in person or online, this step will help you get moving in the right direction.

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