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The problem:

My client had lost touch with at least 50 contacts, such as CEOs of banks and heads of human resources – high profile people who were former clients. Many discussions took place about “the bouncing email list,” and a message was even drafted to let people know they were no longer receive the monthly newsletter, asking them if they wanted their subscription reinstated. But I wasn’t sure how they were going to deliver the message!

The solution:

I researched every individual on the bouncing email list, located almost all of them on LinkedIn, and sent them a custom invitation to reconnect – and once they reconnected, I updated my clients database with up-to-date contact information from LinkedIn. Not everyone was on LinkedIn, but I also found emails or at least places of business for all but three people on the original list.

The problem:

A small limo service was unhappy with its webhosting service. The client explained that he had website crashes and the webhost was unresponsive, and there were other problems. But, the webhost also provided the limo company’s reservation form.

Several web developers said it would cost thousands of dollars for him to have his own custom reservation form, and that he might as well stay with his current service.

The solution:

I listened to his frustration, and realized that the other web developers thought he was asking them to duplicate the functionality of the reservation form the host was providing. But the client didn’t care about features such as auto-populating address fields and fare calculation. He wanted a form on his on website that his clients could fill out, that would come right to him.

He did not want his clients to click a button on his website that redirected them (unknowingly) to another site, where they filled out the reservation, and then the third-party vendor sent the reservation back. That was just too convoluted for him – he was willing to forego functionality to have the communication occur on his website.

Once I understood the client’s priorities, which were driven by company size and other factors, I developed this reservation form  that captured all the necessary information the limo company needed, and returned a message to the clients, informing of the next step, which was how the reservation would be confirmed.