Once you start looking for  home based business opportunities, you will be flooded with so much information; weeding out legitimate opportunities from the scams can be a full time job. Except you won’t get paid. Don’t get sucked into fantastic claims about making $40K filling out surveys or mystery shopping. Not that these opportunities don’t exist; just find out more about them when you are not trying to figure out how to pay the mortgage and put gas in your car.

These are some of the questions you will need to ask when choosing a home based business opportunity.

  1. Will you be cold-calling?
  2. Are there start-up costs; do you need to purchase inventory?
  3. Is the product/service reasonably priced?
  4. What are the commissions and bonuses?
  5. Is there a demand for these products/services?
  6. How do you advertise your new business?

If the home based business is a business to consumer (B2C) opportunity, the most important question you need to ask yourself is this: Do you have a “warm network” of family and friends in place? When I met with the rep from Melaleuca, she told me:

When someone says they want to do this business but they only want to talk to strangers, I tell them this is not for them.

Someone may tell you they made $17K+ last month, but this is not typical, not even close. For home based businesses with minimal startup costs, the failures far exceed the successes. Home based businesses take a lot of work, and sometimes require skills people didn’t necessarily have when they worked for others. It is essential to have all the facts about how to be successful in a home based business.

It is so easy to research businesses nowadays. Enter the name of the business followed by the word “scam” in your favorite search engine and see what comes up. If there are websites full of angry comments from people who feel wronged by this company, you will know in an instant. But if you do find negative comments, be sure to read them carefully and determine yourself if the feedback is warranted. Remember, it’s easy to criticize; sometimes people write bad reviews and falsely place blame where it doesn’t belong to explain their failures.

Do your due diligence. If the home based business you want to start requires selling to your friends and family members, you might want to send a sample email to 10 or 12 of your closest peeps. This way, you’ll be able to gauge their support. Most of all, beware exaggerated claims. This is easy: if it sounds too good to be true, it probably is.

This list of legitimate home based business opportunities and resources is updated regularly:

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